What’s the exactly act from Scratch | Building Email Infrastructure in your business
About:
- Name: S (Noman Shehzad)
- Company: Growth packs
- Role: Founder
- Expertise: A lead generation agency specializing in helping other marketing agencies. He has 6+ years of experience, has booked over 2,000 meetings, and managed multi-million dollar ad spends.
- Core Problem Solved: He helps marketing agencies overcome inconsistent lead flow and the lack of a predictable client acquisition system, a problem he faced himself with a previous agency.
Target Audience (ICP):
- Who it’s for: Marketing agencies that want to sign 3-8+ new clients in the next 90 days, need an automated outbound system, and are currently relying on inconsistent channels like word-of-mouth and referrals.
- Who it’s NOT for: Businesses that are not marketing agencies, don’t want to grow, or believe that cold email is spam/illegal.
Core Offer:
- Service: A complete, done-for-you “automated cold email outbound system.”
- Primary Promise: To generate 5-20 qualified sales calls per month, leading to 3-8 new clients within 90 days, guaranteed.
- Value Proposition: They handle the entire complex process from start to finish, saving the agency owner months or even a year of painful trial and error, allowing the system to work from “day one.”
The 7-Step Process:
- Domain Purchasing: Buy new alias domains to protect the client’s main domain reputation.
- Email & Domain Warm-up: Build the reputation of the new domains to ensure high deliverability.
- Technical DNS Setup: Configure SPF, DKIM, and DMARC records to authenticate emails and avoid spam filters.
- Lead Sourcing & Verification: Build a targeted list of ideal clients (ICP) and verify their emails to minimize bounce rates.
- Irresistible Offer Crafting: Collaborate with the client to create a compelling offer that addresses prospect pain points.
- Cold Email Campaign Launch: Send personalized, multi-step email sequences with automated follow-ups.
- Inbox Management & Meeting Booking: Manage replies, filter out non-leads, and use scheduling tools to book qualified prospects directly into the client’s calendar.
The Math & Social Proof:
- i can provides a specific mathematical breakdown to demonstrate feasibility: 10,000 emails sent can lead to ~23 meetings and ~5 new clients in a month.
- i can shows multiple screenshots of client results as social proof, with examples of generating 25, 73, and even 720 opportunities in a month for different clients.
Call to Action (CTA):
- The primary goal is to get interested marketing agency owners to book a “quick call” via his calendar link to discuss the process. He provides his LinkedIn, email, and WhatsApp for contact.